Measurement and Analysis to Improve Performance

Performance Monitoring

If you always do what you’ve always done, you'll always get what you’ve always gotten.

All the money and effort spent on marketing, planning, and implementation is squandered unless you measure your results. And not just the increase in leads, sales, and downloads, but the result at each step of the way. Only then can you assess what works and what doesn’t; what is worth additional investment and what should be dropped. Market Master can help you set up programs to measure results and recommend improvements.

 Measurement and analysis enable improvements in your marketing programs.

Acquisition Channels: How users find your website.

  • Organic search from search engines

  • Direct by typing in your website's URL

  • Social networks like Facebook, Twitter, or LinkedIn.

  • Referral – visits linked from other websites

  • E-mail – visits through links in emails

  • Paid Search like Google AdWords

Which channels generate the most traffic? Which have the highest conversion rate? Which are the most profitable?

Behavior: What users are doing once there?

  • Number of Users

  • New Users

  • Bounce Rate

  • Pages Viewed

  • Average Session Duration

Are you visible to users searching the internet? How long do they stay? Are they interested in your content? Do they return to your site?

Conversions: Where the money is!

  • How are they converting?

What calls to action are working best?

Market Master can help you identify and retrieve the information most useful to you and your business.

From Google Analytics to Google Ads reports. there is an overwhelming amount of information available.  It is easy to get lost in the weeds while trying to figure out what statistics are relevant, useful, and can help you improve your efforts. Market Master can help interpret the information and turn it into concrete action steps to improve performance.

Take control of your marketing with help from Market Master.

Market Master can help you improve your return on the money invested in your digital marketing efforts, driving awareness, leads, sales and engagement at a lower cost.

Contact us today to learn more about how we can help you grow and succeed.

Call us, email us, or fill our contact form and we’ll call you.

610-466-5773

gene@mymarketmaster.com