All businesses start with a cloak of invisibility. Like Harry Potter’s. If you are invisible, no one will see you, no one will come, and you will have no customers, no revenue, and no business.

Removing the cloak and becoming un-invisible requires some effort. Once you have perfected your business model and operations, there are several ways to increase your visibility.

Small business owners are often overwhelmed with demands on their time and resources. They are constantly on the alert for ideas that will successfully address issues they face and relieve some of the time pressure they feel. Owners looking to use (or better use) Google Ads should take a close look at Dynamic Search Ads.

Google Ads are paid advertisements that appear in search results on google.com.

Small business owners can achieve significant revenue growth with successful Google Ads campaigns.

Creating ads and campaigns is as much art as science. Successful campaigns must be well thought out and well planned. They must also be monitored to ensure they are working as expected and to identify opportunities for improvement. This is not a set-it-and-forget-it promotional tactic.