Digital Marketing

Market Master can help you improve sales, growth, and profit through search engine marketing.

Search Engine Marketing is using paid advertising to complement your search engine optimization. Paid advertising is like search engine optimization on steroids to drive prospects to your website and business..  It generates short time results and is flexible enough to turn on a dime in reaction to changes in your market or customers.

You pay for a prime spot in search results to create multiple contact points that can exponentially increase exposure to your target audience in real-time while they are searching for keywords related to your products and services.

Payment is based on user actions, such as a click, a view, or a conversion.

Exceptional content and skillful placement to reach your target audience.

 There are several ways to use paid ads for lead generation, sales, and store visits:

• Search Ads show at the top, right, and bottom of search engine results pages

• Display Ads appear on websites, email, and products in display networks

• Shopping Ads are product ads that appear in search results

• YouTube Ads are ads that appear before and during YouTube videos

• Social Media Ads appear in social media feeds like, Facebook, Instagram, Twitter, TikTok, and LinkedIn.

Different types of ads are used to achieve different advertising objectives.

In 2023 Google’s search engine had an 85% market share, followed by Bing at just over 8%.  Market Master recommends that small to medium sized businesses focus on Google searches to achieve the best return on their investment of time and money. 

The Right Keywords, Killer Headlines and Compelling Calls-to-Action

While most Google Ads management firms will happily dive right in to assign your business to an automated program which will create a Google Ads campaign for you (and revenue for them), our approach is different. 

First, Market Master starts with a Readiness Review of your business, including a dozen success factors to address before you spend a dime on paid advertising. This is a no-charge consultation to ensure that we are a good fit for each other, and to ensure that your on-line marketing dollars will be well spent. 

If your business is ready, we will spend time to learn more about your business and goals so that Market Master can design and implement a customized Google Ads program to yield qualified leads at reasonable cost. We find the right keywords, write killer headlines, drive traffic to your website, and create compelling calls-to-action. 

Second, Market Master does not use an automated system to create or manage your Ads campaigns.  Automated systems use artificial intelligence to imitate human intelligence using information in their database. They are immeasurably faster at manipulating data, but cannot think independently nor quickly adapt to changing conditions. We use human intelligence and creativity to help you achieve your goals.

Market Master can help you build an integrated marketing system for

• Business to Consumer

• Business to Business

• Retail

• e-Commerce

• Professional Services

• Software as a Service (SaaS)

• Data as a Service (DaaS)

Personalized, Boutique Services

Market Master can help you develop an advertising and promotion plan and budget for your digital marketing. We can also manage that plan for you, owning marketing projects and campaigns throughout their entire lifecycle.

Take control of your marketing with help from Market Master.

Contact us today to learn more about how we can help you grow and succeed.

Call us, email us, or fill our contact form and we’ll call you.

610-466-5773

gene@mymarketmaster.com